If you’ve not yet taken the plunge, the thought of going live on Facebook or Instagram can be incredibly daunting.
As we know it’s live, right? It’s real-time. There’s no stop button and definitely no edit button. For many business owners it’s really scary to get in front of the camera and it’s the number one reason businesses probably haven’t started doing it yet.
Think back to the last time you did something for the first time that you were relatively apprehensive to do. What happened? Maybe you reached out to that person you’ve been dreaming to have as a client or you were asked to be a guest speaker for a workshop or networking event. How did you feel beforehand? Nervous? Worried? Scared? All very valid feelings before doing something you haven’t done before.
Now think about how you felt afterwards. Elated? Confident? Relieved? Joyful, even?
Congratulations to you on stepping out of that so-warm-and-snuggly comfort zone. You got over the fear of putting yourself out there. You felt the fear and did it anyway.
You may or may not know (if it’s the latter then go and watch the replay) we did our first livestream last week. Yep, it was raw, clunky and some things didn’t go exactly to plan, but you know what? We did it. And the feeling once we were done was actually one of exhilaration. Hard to believe, right? It’s true. We’ve popped our Facebook Live ‘cherry’ and can’t be more pleased with ourselves. We felt the fear, but we did it anyway.
We reviewed how we did – what went well and how we could improve next time – and we’ve put together a list of the things you can do to make your Live as stress-free as possible, so you can focus on creating valuable content to deliver in your next (or first) Facebook livestream.
Let whatever happen, happen.
Firstly, let’s look at your mindset. Are you coming into this from a place of acceptance? Relish in the fact that anything can happen. Just sit with that and be OK with it because the most magical kinds of interactions can happen when you’re coming out of a place of ‘anything can happen’.
You’ll probably have some of the same thoughts and worries we did.
What if I mess up? What if I stumble over my words, or worse, complete mind blank? What if the internet goes down? Don’t put so much pressure on yourself to be able to show up and perform. The only person who will notice is you.
Yes, there’s totally a place for preparing (we’ll get to that next), but approaching the task from a place of acceptance and belief that you’ll be OK with however it may go is mentally the best place to be.
OK, let’s dive in.
Write down points you want to cover
Before you go live jot down three to five bullet points your session is going to be about. These are the main things you want to discuss in your Live. DON’T be tempted to write out your entire script. This will only hurt your viewers experience as you’ll end up robotically reading it. Give yourself necessary prompts so you remember things such as specific examples, but leave it at that.
Also, don’t be afraid to go off topic. Remember, this is Live so anything can happen and it can be positive! If you suddenly remember something that helps tell a story, but you hadn’t thought of using it before, just use it.
Pretend you’re meeting a friend or client for coffee
This truly works. You want your livestream to be as relaxed and engaging as possible. You want to do your Facebook Live the exact same way you’d do business with a client. Chat how you would if they were sitting across from you. Imagine you’re only speaking to that one person. Smile, you’d be surprised at how different you come across – even your voice changes! In fact, make it fun and enjoyable.
Welcome, introduce, and recap
Within the first 15 – 20 seconds you want to mention these three things: Who you are, what you do, and what you’re going to be covering.
Welcome people into the space and thank them for coming. Remember, you’re imagining sitting down for coffee so you wouldn’t immediately rush into the deep and meaningfuls, would you? There’s usually a bit of general chit chat that happens first.
When introducing yourself, try and have a one-liner that explains exactly what your business is and how it benefits someone/something. This might take a bit of practice and you don’t need to have it perfected for your first live, but it’s something to think about that will be useful in the future.
Always add in where people can find you online. You could add in your website or social media handle and don’t forget to link in the post notes.
Once you’ve gone over your first bullet point you may have had some new viewers who missed your introduction. It’s helpful to repeat your welcome, your introduction and recap what you’re covering and also the topic just covered. See below for example of what you could say:
“Hey, if you’re just joining us, welcome to our broadcast. We’re currently talking about [topic] and we’ve just covered [previous topic].”
Don’t worry about the number of live viewers you have
Remove the expectation that your success is based around the number of followers (vanity metric) that show up online. Everyone comes in at different times (hence the recapping above) The fantastic thing about Facebook Live is it automatically saves it once you’re done as a replay and the majority of people can go back and watch it then. Most people end up catching the replay. Don’t freak out about it, it’s not important.
And please, for the love of peanut butter, don’t be one of those people that drone on while they “wait for a few more people to jump online”. Your audience has better things to do with their precious time than waste it waiting for those tardy stragglers who couldn’t make it on time. They made it so why should they have to wait?
Use your Call to Action (CTA)
The last, but probably most important part of your live is your call to action or CTA. What do you want your viewers to do when they finish watching your live?
Maybe you want to direct them to download your freebie, or sign up to your course or webinar. Whatever it might be, you want to mention your CTA throughout your live and also link it in the description box of your Facebook Live. This is also where you can link any other affiliates or resources you’ve mentioned during the session.
Join us on Tuesdays in our private Facebook Group for our new ten-week live series, Teacup Tuesdays! We’ll remind you a few hours before we go live, but remember, if you miss it there’s always that replay we keep talking about.