‘Social Media Roundup’ is our monthly review of news and current updates regarding all your favourite social networking apps and sites. Our promise to you is to keep you up-to-date on all the important social media news you need to know.
ARE YOU PART OF THE #HINCHARMY CLEANING MOVEMENT?
Hincharmy, hinching, hinch-haul.
The online sensation has a devoted following she refers to as her ‘Hincharmy’ and even has nicknames for her cloths and products.
Now if this isn’t the perfect example of a micro-trend creating its own pop culture moment then we don’t know what is…
If there’s one thing we can learn from Mrs. Hinch about social media and trying to grow a following it’s to be yourself. Even if you take something like cleaning that everyone does (well, OK probably not everybody..) and put your own spin on it, it can be entertaining and inspiring. Just be you.
SOME SAY GEO-TAGGING IS RUINING NATURAL WONDERS OF THE WORLD
The Jackson Hole Travel and Tourism Board is campaigning to get visitors to stop geotagging photographs on social media in an attempt to protect the state’s pristine forests and remote lakes. Areas such as these see tourism skyrocketing after social media influencers tag the locations on Instagram.
Conservationists are concerned photographers or social media influencers geotag their precise locations are putting fragile ecosystems and wild animals at risk so are asking tourists to stop.
FACEBOOK EXPANDS ITS ‘BREAKING NEWS’ LABEL TO HELP USERS IDENTIFY THE TIMELIEST STORIES
Until last month, news stories could stretch across multiple days and updates. Facebook users could end up getting a story in scattered, potentially out-of-order bits and pieces.
The change to the ‘Breaking News’ label is helping users feel more informed about what’s happening around them, when it happens. Facebook is also pitching the move as a way for publishers to boost their traffic.
INSTAGRAM ROLLS OUT NEW FEATURES FOR THE VISUALLY IMPAIRED
Instagram’s new ‘automatic alternative text’ feature creates descriptions of photos uploaded using object recognition technology! How clever is THAT?! Basically, when someone with a visual impairment logs into the app, it generates a description for photos that can be read by a screen reader while they browse.
The lovely folks at Instagram also added a feature allowing users to create their own custom text-based descriptions where the person uploading the photo can enter their own text to be read aloud rather than relying on software to create one for them.
INSTAGRAM BEGINS PURGING FAKE FOLLOWS AND LIKES
Sick of the never-ending follow/unfollow game? Rolling your eyes at yet another generic “awesome profile” or “love your feed!” style auto-comment? Well, we’ve got news for you, my friend. Instagram is cracking down on inauthentic likes, followers and comments from accounts using third-party apps as a way to inflate their popularity.
Bots are slowly being weeded out [dream result] as they bring down that Insta community-vibe and they actually violate Instagram’s community guidelines and terms of service.
Because of this imminent purge you may notice a drop in your reach and engagement on your posts. Don’t worry, it’ll be across the board and this will be why.
INSTAGRAM IS ALLOWING STORIES TO BE SHARED WITH A ‘CLOSE FRIENDS’ LIST
If you’ve ever thought twice about posting something on your Stories because you’re worried your boss, mother, or even Nana [if your Nan is cool enough to be on Instagram] then you’ll love this update.
Problem solved! Now you can create a private list of your bestest buddies on Instagram and then share those particular Stories just to them.
INSTAGRAM LAUNCHES 3 NEW SHOPPING FEATURES JUST IN TIME FOR THE HOLIDAY SEASON
With Christmas shopping season just around the corner, Instagram launches three new shopping features to help retailers gain more exposure for the products they’re promoting on the platform with minimal effort and making it easier for customers to shop via the app.
Shopping Collection feature
Similar to a ‘wishlist’ shoppers can save products of interest to a ‘shopping collection’ option when they click the save toggle at the bottom right corner of a post or Story.
Shop via Video
Exactly as it sounds, Instagram will allow brands to tag products featured in videos as well as images. It shortens the customer journey which is always a positive change for e-commerce brands.
Instagram business profiles will now include a ‘shop’ tab letting users browse products from that business. All products previously tagged will be shoppable from the tab.
Looking to make the most with these new shopping features? Then creating a detailed Instagram shopping strategy is imperative, to help increase conversions for sales. (Psst – our strategy calls can help you create one!).
WATCH PARTY ROLLING OUT TO ALL PAGES AND PEOPLE
Already a hit inside Groups, Facebook Watch Party — a feature allowing users to watch videos simultaneously together — has now expanded to include Pages and Profiles.
Drawing on Facebook’s initial movement of ‘creating experiences’, the idea of a Watch Party is to get similar interactions as you do with Live Video… but [drum-roll please] on non-live videos! Pretty awesome if you ask us! Especially so we can watch things together, whilst being in separate hemispheres this holiday season.
Wondering how to make one? For a step-by-step tutorial, CLICK HERE.
PINTEREST HELPING BRANDS MAKE CHRISTMAS SHOPPING PERSONAL
Pinterest has jumped on the shopping-via-social-media bandwagon. They’ve just announced partnerships with a handful of big brands to offer a more personal experience, kicking off with the introduction of gift-finding tools.
Think ‘gift globes’ where you enter criteria for who you’re shopping for and ‘shake’ the globe [your mobile phone] if you don’t find something you like among the recommendations. How cool is that?!
Or, Esty’s Gift Finder which does exactly that — finds your ideal gift within their site.
On that note, I’m off to start my Christmas shopping!